“The Burlington Special, if ordered through dealers, would naturally be sold so as to afford a profit to the retailer. The “open letter” is concluded with persuasive statements from the Burlington Watch Company: While appearing to be a letter directed to dealers, the insert is strategically positioned to deter a potential customer from purchasing a watch from a dealer and, instead, buy a Burlington watch directly. Today’s post features a folded insert enclosed in the c.1911 Burlington Watch Company catalog, titled “A Word to The Dealers.” These inserts included additional sales pamphlets and order forms.Ī brief study of these inserts reveals the extent to which the company worked to make the sale. The Burlington Watch Company enclosed a variety of inserts when catalogs were sent to prospective customers.
Pictured: “A Word to The Dealers.” Pamphlet Enclosed within c.1911 Burlington Watch Company Catalog. No matter the issue, the Burlington Watch Company stood behind their product and would remedy any problem to keep the customer happy.
However, this insert also offers proactive damage control, instilling greater trust in new customers. It is no surprise that the delicate watch could be damaged during transit. To save delay, notify us at once and we will see that the trouble is rectified immediately.”“Special Notice” Insert Enclosed within c.1911 Burlington Special Watch Delivery. “This Watch has been thoroughly tested and left our establishment in perfect condition and if out of order when received the trouble lies with the Transportation Co. The first was a “Special Notice,” ensuring the customer that if the watch was not in proper order when received, all fault was to be laid upon the transit company and not the Burlington Watch Company. Similar to the sales catalog, when the Burlington Watch Company delivered a watch to a new customer, the package was enclosed with several inserts serving a variety of purposes. We encourage all consumers to protect intellectual property and combat counterfeits by reporting suspected counterfeits to or by sending us detailed information using the Ask a Leupold Expert form and selecting “Counterfeit Issue” for the “How can we help you?” question.Pictured: “Special Notice” Insert Enclosed within c.1911 Burlington Special Watch Delivery. So if you come across a Leupold riflescope being shipped into the United States from China, it is a very likely a counterfeit. We do not have any other riflescope manufacturing facilities or offices anywhere in the world. Leupold riflescopes are all designed, machined, and assembled in our Beaverton Oregon manufacturing facility. In most cases, we can confirm a scope’s authenticity by its serial number. If you find a scope that is suspect, simply write down the serial number and call 1-800-LEUPOLD to ask if the scope is authentic. Counterfeit scopes often use a fake serial number, all identical serial numbers, or incorrect numbering convention. We do not provide service for counterfeit products.Īll Leupold riflescopes are given an individual serial number.
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These counterfeits are regularly returned to us for service due to failures however, counterfeit products are not manufactured by Leupold and are not covered by the Leupold Full Lifetime Guarantee.
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These fake products bear many of the trademarks and trade dress of current Leupold & Stevens riflescopes, and are sometimes difficult to distinguish externally from authentic Leupold products.Ĭommon counterfeit scopes purport to be Mark 4 riflescopes, VX-III riflescopes, Prismatic riflescopes, CQ/T riflescopes, LCO sights, and Deltapoint Pro sights. Leupold® is issuing a consumer alert to purchasers of Leupold riflescope products, particularly via internet sales, in regards to counterfeit Leupold products that are illegally imported from the People’s Republic of China. We strongly recommend against purchasing optics purporting to be Leupold products from and among many others.
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